Aerolatte Comms Strategy

Our challenge was to refresh the brand with a comms strategy that could be applied consistently online and in-store. We noticed that all of Aerolatte's products fit into three categories that covered the three steps needed to create a perfect homemade coffee: 1. Brew the coffee, 2. whisk the milk into a froth and 3. shake chocolate powder on top finish it off. This became the foundation for a clear message, consistent look & feel, and an easy-to-understand product range.