Subconscious mind & Design
Our experiences and learnings are stored in our subconscious mind, it is home to our beliefs, emotions, habits, values, protective reactions, long-term memory, imagination and intuition. And, the best part is that most of the times we’re completely unaware of what our subconscious mind holds until we face a situation that requires us to take an action. Similarly, there’s a lot that this subconscious mind holds when it comes to digital experiences. With time we develop certain habits and intuitions that we believe are natural to us, let’s call them as “Defaults”. These defaults could vary from user to user. They’re formed over a long period of time because of consistent use of certain things. As UX Designers it’s our responsibility to leverage the natural instincts and habits to enhance the usability of our products.
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