Steichen Optics - Branding
Esport and technology came together to give birth to Steichen, a brand focused on crafting gaming and office glasses for a better experience spending hours in front of a screen thanks to a blueprotect filter. Launched in 2013, Steichen has been working closely with many professional Esport figures to better study their optometric needs.
To reach a better place on Esport market, Steichen asked me to work on the branding of their company.
I have created for them a logo inspired by gaming and technology, and several commercial elements like flyers, packaging and booth branding for video game conventions, but also their entire e-shop website, highlighting to their products, skills and craft.
Full case on: http://raphaellemonvoisin.com/project/steichen-optics