Nike + Basketball Club. - Mobile app design

Leave your legacy on the court!

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What is Nike + Basketball Club?

Whether you’re just getting started or trying to make it to the top, the Nike + Basketball Club app surrounds you with all the essentials that you need to be a better basketball athlete. Compete against your friends and other players around the city. Earn rep as you better your game and complete every training session with a purpose.

Why do we need "Nike + Basketball Club" ?

Nike's ecosystem is ever expanding. We already have Nike Run and Nike Training Club changing lives of millions of people around the globe. The swoosh giants are capitalizing the NBA universe right now. From Jordan to James, Nike has it all. It only makes sense for them to introduce the basketball club and train millions of aspiring athletes to reach their full potential.
'Nike was started with a dream of making athletes perform better.'
How did I come up with "Nike + Basketball Club" ?

Living in Europe, It is not very easy to wake-up early in the morning to watch your favorite team compete in the NBA. However, as a designer, the best I could do was stay up late and craft something for the sport. I train with Nike + Training Club app quite often at the gym. So I had this idea of fusing them together and design this product.