Lifestyle Shop Logo

This logo is for my sister’s lifestyle shop called Likha. She approached me to design a simple, but identifiable mark that would allow her brand to evoke luxury and craftsmanship.

The mark is a combination of all the letters in the word “likha,” which means “to create.” It also resembles a vine and at the end of it is a diamond. Given that the shop works in partnership with Philippine artisans, this image represents the hard work a craftsman exerts before he/she produces something that can truly be treasured.

What do you guys think? Do you have any suggestions on how I can further improve this logo?

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