Format Values

These icons were created to represent Format's company values that we try to embody every day: Care, Trust, Simplify, and Impact.

The icons needed to be memorable and unique, while fitting in with the minimalist, geometric style of the rest of our icon set.

Most importantly, they had to be recognizable at a small size, so that they could be used as custom emoji in our company Slack channel.

They even inspired a set of poorly-drawn parody emojis, renamed "kare", "trast", "samplify" and "inpact."

...Probably a career highlight for me!