Day 28 - Fashionista

Thirty Day Logo Challenge - Day 28

Company: "Fashionista is a women's fashion app that pairs your current wardrobe with amazing deals at local stores around you. For example, a user could enter in two pairs of jeans and one yellow shirt, and our app will return with other clothes that pair well with the those jeans and shirt as well as complimented outfits."

The client wanted a simple white logo on a color background as they want to use the logo for their app icon as well. I made the logo a diamond with the letter "F" formed with negative space. I used the color baby blue as the background because I wanted to avoid the obvious colors of pink and red to stand out. I wanted to choose a color that shows women's fashion and luxury.