United Notions 2017

Last year we've been invited to be part of United Notions along studios from all around the world, curated by The Bakery.

The result of the collaboration is an exhibition: 40 posters from 20 studios, explaining simple and complex things through type, illustration, form and color.

Our brief:
“Che” has no meaning but lot’s of uses. For example to call someone out, to catch someones attention, or, depending on intonation, to express almost every feeling (joy, surprise, anger, disappointment, etc.). The closest translation could be “hey”.

Brief by My Name is Wendy (France):
"Métro, boulot, dodo" — The expression means the monotony of everyday life. Métro (subway) means the morning commute to go to work. Boulot is a slang word meaning the working day. Dodo is a slang word meaning night’s rest.