End-of-Video Experience for Viki Viewers

From our earlier web heuristic evaluation. we found out that a lot of our Viki viewers drop out after completing a video. Turned out that the moment a video ends, there wasn't any clear call-to-action to encourage them to continue to watch the next video or to do something else like to contribute a review, or to follow the show to get updates (new shows).

So we decided to provide things that users are likely to do after a video is about to end.

User Story #1:
As an avid KDrama viewer, I want to be able to move from one episode to another without breaking out from my watching's flow.

Usability Testing Result:
We ran a couple of usability testing on this design. It turned out that users are unable to recognize the most important CTA, which is to click to play the Next Episode. The immersive or full edge-to-edge pictures are attractive but lack affordance to tell them that "Hey, you can click here to play the next episode".