Adidas Timebox - Concept

Adidas has long been known for it's artist collaborations starting with RunDMC. They've done quite well with them. There's a certain mystique to how these collaborations come about and eventually make production. Timebox is a concept for telling this history of these collaborations encapsulated within a music app that also offers a rich shopping experience tied to the music the user is engaging with. Would be fun to see it come to live someday...