Fuck It

Anybody else feel this way?

I’m a designer. When I build brands and craft experiences, I’m constantly asking myself, “Why?” On my free time, I find myself illustrating letters. While it’s sometimes rooted in research, most of the time it’s simply stylistic. I have this internal struggle where I can’t help but letter, but then feel bad because I’m not sure how my lettering is helping the world.

Today, I’ve decided FUCK IT! I’ll just create what I want to create, no rhyme or reason, and meaning will reveal itself at some point. Or not. Whatever.