No Bite Me

No Bite Me has been a top selling product for SallyeAnder years. An herbal blend that is proven to repel all sorts of insects, No Bite Me is safe enough for everyone in the family—including infants and pets. It is a fabulous product with a cult-like following.

However, it was time for a refresh. We needed to bring it in line with the new SallyeAnder branding, but we couldn't create something unfamiliar. We needed to take the elements that customers had grown to recognize and love and gently improve them.

Shown here is the catalog page—and the catalog cover promoting the launch this week. Here, the owners young son takes to the woods with his No Bite Me cream…