No Bite Me

No Bite Me has been a top selling product for SallyeAnder years. An herbal blend that is proven to repel all sorts of insects, No Bite Me is safe enough for everyone in the family—including infants and pets. It is a fabulous product with a cult-like following.

However, it was time for a refresh. We needed to bring it in line with the new SallyeAnder branding, but we couldn't create something unfamiliar. We needed to take the elements that customers had grown to recognize and love and gently improve them.

With the elements assembled, the design became about simplification—extracting the key descriptors and creating a visual hierarchy that could work in the many formats we needed.