Transformers Schematics

Transformers schematic illustrations I created for packaging and brand manual art applications. Staying on model is essential for these graphics as the Transformers' robot and car modes are core to the brand and consumer.

This liner art was built on an established box design, and the goal was to create schematic blueprints that were both visually complex and easy to repurpose for each character. By simply rescaling front/profile views of the Robot and Car modes, you were able to create custom liner in a short amount of time.

Transformers, property
Hasbro, client
Pilot Studio, creative direction
Chris Ford, Camaro front/profile schematic

Chad Gowey
Illustration, Brand & Packaging Design
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