Animated Logo Collection 2017 on Behance

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Goals Finding a unique approach to each logo animation to tell a story behind the brand within a few seconds.

Approach While animating I followed the 12 basic principles of animation, creating logical movements and smooth transitions. I used a wide variety of different techniques from frame-by-frame to keyframe, playing with colors and textures, changing shapes and states.

Results We came out with a set of unconventional and smooth dedicated logo animations that reflect each brand’s rad nature.

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