635 Brand Expansion

Under Marcellino D'Ambrosio's direction for the Sherwood Fellows, I was commissioned to develop a sub mark and brand expansion for the 635 Catholic Movement. The community itself gathers hundreds of young catholics at Dallas, TX, reuniting them at the Granada Theater for a monthly night of prayer, praise & commissioning.

To build the identity, we retake the traditional Chi Rho symbol of the Church, aiming for a contemporary/underground concept for the millenials. It was needed for them to recognize themselves as called to "join the resistance", as it was back in the Early Church described within the Book of Acts in the Bible.

More to come.
www.thesixthirtyfive.com

Diego Diaz
Communication Designer for the Catholic Church.
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