Hedgeye logo concept

A proposal for the HEDGEYE brand re-design in 2012 while I was the front-end lead there.

It was inspired by the HAL 9000 logo from 2001 Space Odyssey. The theme was carried through with colored orbs stylized like HAL's 'eye' which represented positions on and/or performance of positions on different ticker symbols.

Ultimately, the creative director chose to go in a different direction, and I've always regretted not having been able to implement this concept.