Senteo Inc.
Rebranding project for a business transformation consultancy with customer experience expertise.
In order to take the next step in building their brand, Senteo wanted to develop a new brand identity able to express all the knowhow acquired over the past decade transforming companies, mainly banks in Russia and its European periphery. The company need to put order in their brand identity, giving it a whole consistency and coherence in their application. An initial requirement by the company management was to preserve some elements to keep relationship between the new brand identity and the previous one, something very common on a rebranding project.
In addition there was a need to give some visibility to the different lines of business consultancy developed to meet the demands of its customers, and to empower them independently. These new sub-brands should appear linked to the main brand in order to strengthen its position, while transmitting to them recognition and credibility.