13/31: Vida Caña Construction

I love Illustrator.

Here's a simple animation of my logo construction process from flat-baseline lettering to a word-mark befitting the front of an expensive bottle of rum. Lettering principles always remain the same! Downstrokes are fatter, and get the blended stroke shading. Up/sidestrokes do not. Sorry, tilde, :(.

Don't know what's going on? Check out our first shot of the month for details.

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@Nhi Nguyen | @Nina Sanchez