GRANOLA characters

All project
https://www.behance.net/gallery/59425999/GRANOLA-How-is-design-made-(research-case)

(Locally)
Driver — I am already an adult and realise that I need a healthy diet
Barrier — I am not that old to carry a lunch-box with chicken and rice
Consequence — I buy snacks and chocolate bars in vending machines
Solution — I can easily put a “GRANOLA” tube along with a bottle of yogurt in my backpack
Note — Suggest to the business owner an idea of smaller “GRANOLA” bottles, suitable for vending machines

Driver — I need a quick and nutritious breakfast everyday
Barrier — I don’t have enough time and energy to cook everyday
Consequence — I still eat sandwiches
Solution — the quickest way is to add milk or yogurt go your “GRANOLA”. 6 different taste for each day of the week.

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(Globally)
Driver — I want to do what I like and be acclaimed for that
Barrier — I don’t know how to start, I am caught up in daily affairs and I give up
Consequence — I accepted the impossibility of enjoying my life, but secretly hoipe for the best
Solution — “GRANOLA” will show you its own “kitchen” and will give an idea of “how it works” by looking at people behind the project. (business, design, technologies of food-making, logistics, etc.)
Note — to bring the idea to the business” owner of making a blog about professions, instead of boring tips on “what’s the best fat for yogurt to have”. If it’s all very clear, so the slogan is “no colour”.

“No colour” — that’s the product’s colour.