Influencer marketing landing page

UX, UI, front end development.

Redesign of a landing page for Seed influencer marketing product.

After interviewing stakeholders it was apparent that everyone had very different ideas about how they wanted the site to look and what content was important to the user.
After editing down the content I worked closely with the stakeholders and copy writers over many iterations of wireframes and eventually established a content hierarchy that all were happy with.

I then took the wireframes and created a style guide and designed a static UI. The finished site was to include animated elements, I used Principle app for basic ideation and css animations for the final run. Animating the 'circular' diagram and all it's elements plus making it work on all device sizes was particularly challenging, on mobile it broke down into a list rather than a circle although keeping the icons and overall style.

Mark Reynolds
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