Financial Crash - 10 years on

Designed for the Financial Times, Global Conference Conference 2018.

As a result of the financial crash, the global economy descended into chaos; this lends itself to a collage-style format, where we can bring together conflicting images that carry emotive connotations from top to bottom. The collage tells a story in a fictional environment depicting contrasting imagery from the crash headlines at the bottom through to the developing city scape at the top.

This branding is alternative, thought provoking and holds presence in the portfolio. This creative is deliberately unusual and sets us apart from usual conference imagery; it draws the eye to enhance an agenda that is both impactful and timely.