Logotype Process

When it comes to the design process, we do a lot of research over at @Aerolab! Here’s a sneak peek of an upcoming collaboration with with Acamica.

The whole process was about getting back to design’s basics. We thought about how traditional design was evolving with the advent of digital mediums. Our main references —among tons of others— included the Bauhaus movement, Victor Vasarely and Le Corbusier.

Special thanks to Ceci, @Juan Ignacio Scocozza, @Edgar Ambartsoumian y Leo ♥️

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