Unused LiftForward Logo
LiftFroward is a company that sells hardware for a service to businesses. Instead of buying a ton of hardware for your company, spending a fortune and having to upgrade again in 3-4 years LiftForward supplies your company with the tech you need for a much smaller subscription price, and upgrades you to the newest hardware every year.
This is great for business, but also great for partnering brands as they're going for getting a customer for 3-4 years to a much higher possibility of gaining a lifetime customer.
This logo concept wasn't used but is by far my favorite. It played off the concept of Moore's law and how Technology is constantly doubling in enhancements each year. It also has an exponent element to it to help further the idea.