Dead Gaucho

Beer label for Mate IPA. In regions where mate is drank, people (gauchos) say is "as bitter as dead". The analogy is made because the brewers replaced hops for mate to get bitterness, but it was so bitter it killed the gaucho. The illustration was made with the face of Giuseppe Garibaldi known for fighting years along the gauchos in south america.

Full project here http://alexandredalpizzol.com/portfolio-item9.html