The Dating Game: Understanding Price Anchoring

The Dating Game: Understanding Price Anchoring
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We are all consumers, customers, and clients but how does price affect our buying decisions?

As a freelance creative how do you decide what your prices should be?

There is a particular psychology that is applied when we make decisions and pricing is no different from dating. The outcome is different, but the process is the same.

You’re not planning on dating your potential clients but learning the factors that are a part of the purchase decision can help you win more projects and raise your prices.