Fresno Bobcats

Team 1/32 of #TheUFLProject – the Fresno Bobcats.

Fresno, with a population of roughly 500,000, sits in the center part of the San Joaquin Valley. The name “Bobcats” is derived from the lynx rufus californicus species populating the nearby Sierra Nevada. Fresno is known for its mild winters and dry summers, and notorious for thick “tule fog” that settles in that area. Being the “raisin capital of the world”, the Fresno team is dressed in a deep purple, paired with a sky blue as a nod to the city’s flag.

The primary Bobcat logo is brandished on the helmet, sleeves of the uniform, midfield, and other places for brand recognition. The custom-crafted typeface, "Fresno", is paired with a beefy sans-serif to create a bold look that is simple and strong. The "Fresno" typography is arched to mimic the welcome sign over Van Ness avenue.