Duo Inc. Loader
A preloader or loader is more than just a looping animation.
It's an acknowledgment that you, the audience, might have to wait a while for the content. Brands and companies spend time, effort and money on their content but by spending time, effort and money on those moments when you don't have the content you demonstrate your appreciation for their patience.
It's brand reinforcement and it goes a long way.
Loader for DUO Inc.