Empresarios del andén

That’s how the iniciative Sidewalk Entrepreneurs (EMPRESARIOS DEL ANDÉN) is born. A visual
project that seeks to give an identity to those small businesses that are born and grow tabbed as informality. An identity for those that bring it in, everyday with no promotion whatsoever beyond the strength of their own voices, those who we know by the name of peddlers/ street vendors.

So that with a dignified image, one that represents their business, they will increase their visibility
and continue to work for their business and in turn, the economy of a country. We started it out once,
as a simple exercise for a college class, but the time has come today to democratize imagery.