IBM x AIGA National Conference Installation

Hey Dribbblers! Here is a peak at some of our hard work for the AIGA National Conference in Minneapolis last week. Designed by myself @Peter Michael Perceval III and @Natalie Caudell with support from our team members Noelle and Abby Hoffman!

Our installation was centered around exploring the intersection between business and design and how by focusing on empathy, vulnerability, communicating, and learning, we can all play a valuable role in strengthening the connection between business and design.

We designed the patterns and hid messages beneath them that could be revealed when viewing the work with blue or red acrylic that we provided to conference attendees.