Day By Day Coding

I recently wrapped up this logotype for a startup aimed to help students learn code through intuitive teaching with educational substance.

The goal was to create a hand lettered word mark that would evoke a friendly, warm invitation for the coding novice. The repetitive swashes above in contrast with the dissimilar swashes below was intentional in that above all, learning something new involves repetition, but scratching beneath the surface requires constant change in order to understand one’s unique process to figure out a solution.