Great Circle - Deep House Packaging

Final packaging design for Great Circle. Was really stoked with the typography palette we landed on. Cervo, Freight Micro and Brandon Grotesque paired really nicely together to have some fantastic typographic texture.

A name, narrative, identity, and packaging system was crafted to represent Great Circle's "High Tide Lifts all Boats" philosophy. Designed to speak to both their passion for coffee and the compassion of supporting a better cycle within the industry.

Designed while at @Pilot
Creative Director: Bill Concannon
Associate Creative Director: @Erik Weikert