Great Circle - Logo Development

Nothing like getting all those design goodies up on a wall. The GC monogram really took on some additional spice when we discovered the unique shape of the cross section of a coffee bean and incorporated it the cross bar of the G.

A name, narrative, identity, and packaging system was crafted to represent Great Circle's "High Tide Lifts all Boats" philosophy. Designed to speak to both their passion for coffee and the compassion of supporting a better cycle within the industry.

Designed while at @Pilot
Creative Director: Bill Concannon
Associate Creative Director: @Erik Weikert