From Strategy to Structure
This is that evolutionary sweet spot: the point at which theoretical stuff crystallizes into practical stuff.
It's a simple shot of the first moment where we transition from talking about how we think we should portray a client to actually doing something about it.
I like this concept not only because it shows a practical process, but also because it illustrates a gift we have as sentient creatures: the ability to take abstract ideas, actualize them, and then show someone else how we did it. This last point is a key part in proofing to our client how we arrived at the solution we're recommending.
Excited to work with @JT Grauke on our first project together, and to share more from this client along the way.
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