Indigo Trading Post Branding
Being lovers of all things denim mixed with a serious case of wanderlust, Indigo Trading Post was established by Bri & Dylan, two adventurers living in Bend, OR. As motorcycle enthusiasts, they ride on their bikes to find denim around the Pacific Northwest. Knowing where the beloved denim comes from and hearing its story adds a certain charm to their products. After they find the denim they breathe life back into each piece by incorporating patches, darning, hemming, cutting, and waxing. The brand identity was designed to incorporate the level of craft, handwork, and hunting that goes into each piece of denim. The motorcycle displayed in the shape of a jean pocket encapsulates their brand image.