Brand and tag Beach Bum

Brand created for the Beach Bum sunscreen. In the city of Rio de Janeiro (Brazil), it is common to call people who spend a lot of time on the beach surfing beach rats. The sunscreen is aimed at people who spend a lot of time in the water, and this one has greater resistance to contact with water. The brand expresses a nice mouse, happy to be on the beach. In the label I USE I INDICATE, it suggests a viralization content among the people that are on the beach.