Honey Bunny App Branding

Honey Bunny is an international fin-tech project that aims to solve couple shared finance issues. It connects their banks and creates a shared space where they can drag their expenses. The brand name was conceptualized from the nicknames usually couple use to call each other. The client brief was to keep the overall identity of 'Honey Bunny' fun and not serious/stressful as many other finance managing brands do it.