El Tigre
When it came down to two options, we struggled between “El Tigre” and our final choice. We really loved the fierceness of this logo and how it made us think of the tiger that patiently waits for the perfect moment to strike. And let’s face it, it’s pretty fun. While it sparked some passionate debate, it wasn’t our final choice because “El Tigre” didn’t quite capture our identity like the option we’ll reveal tomorrow.