AfterShip Logo Rebranding

Remember about the Merge Product project that I've mentioned about it in last shot I shared, we no longer doing merging product, because of timeline and the workload.

Although I've finish quite a lot of the project, it's okay, things aren't going to waste, we may use it again in the future, I hope, haha.

Anyway, what we are working on is to rebrand the logo and style (www and secure) to make it all consistent, recognise 3 product is also under AfterShip.

Based on the AfterShip logo (the left one in orange), using the elements of the parallelogram, we created Postmen and Return Center logo.

Postmen (the middle one in blue) is to get the best rate and create shipping label for your shipment, so we decided to use the box shape in a → sign to stand for send, forward.

Returns Center (the right one in teal) is an app for merchant to manage customer return items. We think that the process of returning is a communication between merchant and customer, so we decided to use the infinity sign to stand for loop, communication, processing.

I will sharing more shots about the rebrand project very soon. :D