UBBL Union Barber & Beer Application

When I 'm creating an identity I need to see how it's going to live, what it's going to be on and push the limits of what is still identifiable as the brand itself.

Attached is some of the application of the Union Barber & Beer Lodge identity. I can't wait for it to open up!

How do you guys flush this kind of stuff out? I would love to hear and learn from your approach and perspective.