MatchaBar POV Bottle Redesign

If you want to launch a new product, and steal aggressive market share away from the big boys, you advertise it – right? Throw that product on a billboard.

Sure. Or you could just put a billboard on your product. And put that little billboard on the shelf right next to the competition.

Check out more of the project over here: http://www.andrewcbly.com/matchabar/

Creative Directors: Graham Douglas & Andrew C Bly
Copywriters: Josh Chua & Don Principe
Iconography Illustrator: Bobby McKenna
Photography: Andrew C Bly