Re-brand of Toronto International Film Festival

A self-initiated Brief for a complete re-brand of The Toronto International Film Festival. As the color of original logo is orange, I still keep the original color as the main hue of the new logo. As we all known, Toronto is a very young city, so the concept was to try and get the modern and young feel to connect with International Film in a way which would raise the profile of the Festival.

The personality of the Toronto International Film Festival is open, modern, and energetic. I chose to go with a very strict color scheme of Orange, White and Black. Orange stands for modern, fashionable feel and exuberant vitality which gives people strong visual impact. The three colors also made it cheaper to print on larger scales with two primary colors, whilst keeping the bright color consistant through stock choices.