Madison Square Garden / msgbeforetheshow.com

msgbeforetheshow.com - a new way to experience msg
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Madison Square Garden & Coke had collaborated on launching this promotional landing page/blog site. I was tasked with designing an emmersive web/mobile experience to showcase a list of music artists who performed on the stage of MSG.
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Some design idea I had made(and got buy-in from both MSG & Coke):
1. The dark look & feel accentuates the video/imagery and convey a sense of theatricality.
2.The typo choice(Bebas Neue) reflects MSG's brand and space-efficient. As the list of artist grow, the lockup need to accommodate both long and short band names.
3. As you hover over each artist feature, a quote that represents "behind the scene".

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In this project, I collaborated with MSG's internal marketing team to refine the logolockup, assembled visual assets to use on the landing page.