Sage Collective
SAGE COLLECTIVE (暖艺) is a New York-based retail studio providing curated collections from some of the best studios and artisans in Asia. Through their broad range of luxury lifestyle goods, they serve to identify a contemporary space for traditional ingenuity.
Form: The logo of Sage Collective (暖艺) consists of two elements: the circle and two Chinese characters within. Two characters inside of the circle are “暖” (nuan) and “艺” (yi), meaning “warm” and “arts and crafts” in Mandarin. The strokes of both characters are designed to connect and interweave with each other.
Meaning: The circular form represents that everything comes in a full circle. The interwoven strokes within the circle explain the role of Sage Collective, which is a bridge that connects/showcases Eastern cultures to the West. The look of the logo also resembles traditional Chinese window screen.
Color: The logo uses a neutral beige color with a subtle and warm earthy hue. It is not only the color of nature, but also the color of traditional materials used by Chinese craftsmen, such as bamboo, textiles, and clay.