Waldenbooks

Although not a traditional "W" shape, the open book + pages breathes a bit of something into the Waldenbooks brand.

A bit about Waldenbooks:
(from Wikipedia)

Waldenbooks, operated by the Walden Book Company, Inc., was an American shopping mall-based bookstore chain and a subsidiary of Borders Group. The chain also ran a video game and software chain under the name Waldensoftware as well as a children's educational toy chain under Walden Kids. In 2011 the chain was liquidated in bankruptcy.

https://en.wikipedia.org/wiki/Waldenbooks#/media/File:Waldenbooks.png