Theia

Theia is a modern jewelry brand, which places beauty, fashion and personality. As a new force of the industry, Theia hopes to deliver its brand vision through its visual identity.
Design competed a unique visual image by the transformation and reinvention of the initial “T”. The main logo is created based on the classic serif. After the process of carving and polishing, it comes up with a beautiful stary shape. The evolution of the logo is telling about the birth of the jewelry, and also expressing the exquisite crafted attitude of the brand. The central diamond from the logo naturally formed the visual extension of the brand. It reinforced the brand’s visual of profession and excellency.