Target's 360° Shopping Experience

360° Shoppable Rooms shows guests new ways to arrange and group products to achieve a beautiful aesthetic for their home. Guests can interact with photorealistic computer generated 360° images and explore a vast and styled collection of products that helped Target visually merchandise products online and inspire guests. These computer generated 360° rooms saved Target over $20 Million by eliminating the need to ship thousands of products across the country for physical photo shoots. The rooms increased dwell time by 149% and increased conversion by 76%.