Domino’s - Background & Concept

Hi everybody,
Domino's, the world leader in pizza delivery, arrives in Italy and offers a new and unique product to the Italian market, on top of an innovative, fun and captivating experience to all consumers. After examining all the elements of the brand, we defined a positioning that could convey Domino's world: a whole new pizza, a whole new experience.
When defining the App and the communication around it, we focused on a creative concept: the Unexpected. Unexpected is not just a foreign brand using 100% Italian ingredients to make its pizza, but also a whole set of, precisely, Unexpected experiences that people can live thanks to Domino’s.

Full Project on Behance.
Download the app from the App Store.

Let us know what you think about it!
Bye Bye