Sete Brasil | Investor Relations Company | 05

Challenge
Develop the company's visual identity based on the brand strategy previously developed by our team.

Solution
After reading the brand stance, I determined its visual language. I used the symbol's aesthetic properties, such as convergence, weight and rhythm in order to outline unit—as well as define— the brand supporting element. In conclusion: I designated all the language applications and expressions in its visual identity programme.

BRUK © 2012.
Alexandre Ribeiro Costa, Intellectual property (IP) 2012.