Sete Brasil | Investor Relations Company | 05
Challenge
Develop the company's visual identity based on the brand strategy previously developed by our team.
Solution
After reading the brand stance, I determined its visual language. I used the symbol's aesthetic properties, such as convergence, weight and rhythm in order to outline unit—as well as define— the brand supporting element. In conclusion: I designated all the language applications and expressions in its visual identity programme.
BRUK © 2012.
Alexandre Ribeiro Costa, Intellectual property (IP) 2012.
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