Format Logo Redesign

This week we'll be looking at our new logo and the process we went through during our rebrand. Twas a long journey!

First up is the final solution: a customized version of Px Grotesk, exploded and reformatted with a whole new jibe. We worked with type designer Jayson Zaleski, to take our new brand typeface, Px Grotesk and set our new wordmark in it, and fine tune it to visual perfection.

We handed it over to Andrew, who literally blew it up. Creating a whole new system of shapes and forms to supplement the brand language.

Stay tuned - tomorrow we'll get into nitty gritty of the work Jayson did to fine-tune our brand spanking new logotype.

Logotype by Jayson Zaleski
Motion by Andrew Vucko